Online retail business model

The online retail business model is one of the most common and popular forms of e-commerce. It involves selling products directly to consumers via an online platform. With the rise of the internet and the increasing number of consumers shopping online, the online retail business model has become a profitable and convenient way for businesses to reach customers. In this sub-topic, we will explore the key features, processes, and best practices of this business model, including what it is, why it’s important, how it works, and more.

Overview of online retail business model

The online retail business model is a type of e-commerce where businesses sell products directly to consumers through an online platform. This can include both physical products, such as clothing, electronics, and home goods, as well as digital products, such as music, software, and e-books.

The online retail business model has become increasingly popular in recent years due to the growing number of consumers who prefer to shop online. By having an online presence, businesses can reach a wider audience and offer a more convenient shopping experience to their customers. In addition, online retail businesses often have lower overhead costs compared to brick-and-mortar stores, making it easier to scale and reach profitability.

The process of an online retail business model typically involves the following steps:

1. Product sourcing: Businesses need to find and acquire the products they want to sell. This can be done through manufacturing, wholesaling, or drop shipping.
2. Online platform setup: Businesses need to create an online platform where customers can purchase products, such as a website or an e-commerce platform such as Shopify.
3. Marketing and promotion: Businesses need to market their products to potential customers through advertising, social media, and other channels.
4. Processing orders: Businesses need to process and fulfill customer orders, including shipping and handling.
5. Customer service: Businesses need to provide customer service and support to handle questions and concerns from customers.

Relevant Examples

• Amazon: The largest online retailer in the world, selling a wide range of products including books, electronics, clothing, and more.
• Etsy: An online marketplace for handmade and vintage goods.
• Zalando: A European online fashion retailer.

Real Life Example

• Let’s take an example of a small business owner who wants to start an online retail business selling organic skincare products. The business owner sources the products from a manufacturer, creates an online store using Shopify, and markets the products through social media and influencer marketing. The business owner processes orders through their website and provides customer service through email and phone.

Best Practices

1. Know your target market: It’s important to understand your target audience and what they are looking for in a product.
2. Offer high-quality products: Offering high-quality products is key to building customer loyalty and retaining customers over time.
3. Provide excellent customer service: Providing prompt and helpful customer service can help build customer trust and encourage repeat business.
4. Utilize data and analytics: Collecting and analyzing data can help businesses make informed decisions about marketing, product development, and more.
5. Continuously improve the customer experience: Regularly evaluating and improving the customer experience can help businesses stay ahead of the competition and continue to grow.

Actionable Tips

1. Invest in a user-friendly website: A well-designed website can make a big difference in attracting and retaining customers.
2. Offer free shipping and returns: Offering free shipping and returns can help increase conversions and customer satisfaction.
3. Use social media to promote products: Utilizing social media platforms like Instagram, Facebook, and Twitter can help businesses reach a wider audience and promote their products.
4. Encourage customer reviews: Encouraging customers to leave reviews can help build trust and credibility with potential customers.

The online retail business model is a popular and convenient way for businesses to reach customers and sell products. By understanding the key features, processes, and best practices of this business model, businesses can successfully launch

Types of products sold online

Online retail businesses sell a variety of products through their websites. From tangible goods like clothing and electronics to digital products like e-books and music, the options for products to sell online are endless.

Selling products online has several advantages, including a wider reach and access to a global customer base, lower overhead costs, and the ability to operate 24/7. Online retail businesses can also experiment with different product offerings to see what resonates with their target audience.

To determine the types of products to sell online, consider your target audience and what they are interested in buying. Research the competition and market demand to identify areas where there is room for growth. Consider your own skills, resources, and experience when selecting a product to sell online.

Relevant Examples

• Tangible goods: clothing, electronics, home goods, beauty products
• Digital products: e-books, music, software, digital art
• Custom products: personalized gifts, custom-made clothing and jewelry
• Subscription products: monthly delivery of beauty products, food, or other goods

Real Life Examples

• Amazon is one of the largest online retailers and sells a wide range of products, from books and electronics to clothing and home goods.
• Etsy is an online marketplace for handmade and vintage goods, where artists and makers can sell their products to a global audience.
• Dropbox, a cloud storage company, sells digital storage subscriptions to individuals and businesses.

Best Practices

• Offer a diverse range of products to appeal to a broad audience
• Regularly update your product offerings to stay current and relevant
• Provide high-quality product descriptions, images, and videos to help customers make informed purchasing decisions
• Offer fast and reliable shipping options to keep customers happy and coming back for more

Actionable Tips

• Utilize social media and influencer marketing to promote your products
• Offer discounts and promotions to encourage customers to make their first purchase
• Make it easy for customers to find what they’re looking for with clear product categories and search functionality
• Provide excellent customer service to build a loyal customer base

The types of products sold online are vast and varied. By researching your target audience and competition, and experimenting with different product offerings, you can determine the best products to sell for your online retail business. By offering high-quality products and excellent customer service, you can build a loyal customer base and grow your online retail business.

Customer demographics

Customer demographics refer to the characteristics that define a target market for a business, including age, gender, income, education, and location. Understanding customer demographics is crucial for online retailers as it helps to identify their target audience and tailor their marketing strategies accordingly. In this article, we will discuss how online retailers can identify and understand their customer demographics, its benefits, and best practices.

Customer demographics help online retailers to understand the characteristics of their target audience and the products that are most likely to appeal to them. This information can then be used to create a marketing strategy that speaks directly to the target audience and increase the likelihood of conversion.

Knowing the customer demographics allows online retailers to make informed decisions about product selection, pricing, and marketing efforts. By tailoring their marketing strategies to their target audience, online retailers can increase their chances of success and reach their target audience effectively.

To identify customer demographics, online retailers can use a variety of tools, including:

1. Analytics: Analytics software provides insights into the behavior of visitors to a website, including their location, age, and gender.
2. Surveys: Online retailers can conduct surveys to gather information about their target audience, including their age, gender, education, and income level.
3. Customer Feedback: Feedback from customers can provide valuable insights into their demographic characteristics and preferences.

Relevant Examples

A clothing retailer may target a demographic of young, fashion-conscious women and use social media platforms, such as Instagram and Facebook, to reach this target audience. An online retailer of baby products may target a demographic of new parents and use targeted advertising to reach this group through websites and social media platforms they frequently visit.

Real Life Examples

• Amazon: Amazon uses its vast customer data to understand customer demographics and target its advertising efforts.
• Zara: Zara targets a demographic of young, fashion-conscious individuals and uses social media platforms, such as Instagram and Facebook, to reach this target audience.

Best Practices

1. Regularly review customer data to identify changes in demographic characteristics
2. Segment your target audience to reach specific groups more effectively
3. Continuously gather customer feedback to refine your understanding of your target audience

Actionable Tips

1. Use analytics to track customer behavior and demographics on your website
2. Conduct regular surveys to gather information about your target audience
3. Use targeted advertising to reach your target audience effectively

Knowing and understanding your customer demographics is crucial for online retailers as it allows them to create targeted marketing strategies and reach their target audience effectively. By regularly reviewing customer data, conducting surveys, and gathering feedback, online retailers can continually refine their understanding of their target audience and increase their chances of success.

Marketing and advertising strategies

Marketing and advertising are essential components of an online retail business model. They help businesses reach out to potential customers, create brand awareness, and drive sales. A well-executed marketing and advertising plan can greatly impact the success of an online retail business.

Marketing and advertising strategies are the plans and actions businesses take to promote their products and reach potential customers. They can include tactics such as social media advertising, email marketing, content marketing, and influencer partnerships, among others.

Marketing and advertising help businesses reach new customers, build brand awareness, and drive sales. A successful marketing campaign can also increase customer loyalty and encourage repeat purchases.

To develop an effective marketing and advertising strategy, businesses should first conduct market research to understand their target customer demographics, preferences, and behaviors. Based on this information, they can then choose the most appropriate marketing channels and tactics to reach their target audience.

Relevant Examples

• Social media advertising: Utilizing platforms such as Facebook, Instagram, and LinkedIn to target specific demographics and reach potential customers.
• Influencer partnerships: Working with popular social media influencers to promote products to their followers.
• Email marketing: Sending targeted emails to potential and existing customers to promote products and drive sales.

Real Life Examples

• Fashion brand Fashion Nova utilized social media advertising and influencer partnerships to become one of the top fast fashion retailers in the world.
• Book retailer Amazon uses email marketing to promote new products and sales to its large customer base.

Best Practices

• Conduct market research to understand target customer demographics and preferences.
• Choose appropriate marketing channels and tactics to reach target audience.
• Test and adjust marketing strategies based on data and customer feedback.
• Continuously monitor and analyze the success of marketing and advertising efforts to make data-driven improvements.

Actionable Tips

• Utilize social media advertising to reach potential customers and build brand awareness.
• Partner with popular influencers in your industry to promote products.
• Create targeted email campaigns to promote products and drive sales.
• Continuously monitor and analyze the success of marketing efforts to make data-driven improvements.

In conclusion, marketing and advertising are crucial components of a successful online retail business. By understanding target customer demographics and utilizing appropriate marketing channels and tactics, businesses can increase brand awareness, drive sales, and achieve long-term success.

Payment and delivery options

Payment and delivery options play a crucial role in the success of an online retail business. Offering a variety of payment options, ensuring the security of customer information and providing fast, efficient and cost-effective delivery options are some of the key factors that influence customer purchasing decisions.

Payment options refer to the methods a customer can use to pay for their purchases online, while delivery options refer to the methods by which the retailer delivers the products to the customer.

Payment and delivery options are important because they directly impact the customer’s buying experience. If the payment process is complicated or insecure, customers may be discouraged from making purchases. On the other hand, if delivery options are slow, costly or unreliable, customers may opt to buy from competitors.

When choosing payment and delivery options, it’s important to consider the target customer demographic and the type of products being sold. For example, a business selling luxury goods may opt for premium delivery options, while a business selling low-cost items may opt for low-cost delivery options.

Payment and delivery options for an online retail business model include:

• Credit/debit card payment
• Online payment systems such as PayPal, Apple Pay, and Google Pay
• Bank transfers
• Cash on delivery
• Mobile payments
• Gift cards and vouchers

Delivery options include:

• Shipping via a courier service
• In-store pickup
• Same-day delivery
• Next-day delivery
• Two-day delivery
• International shipping.

Relevant Examples

• Amazon offers a wide range of payment options, including credit cards, debit cards, net banking, and cash on delivery.
• eBay offers local pickup and global shipping options for its customers.

Real life Examples:

• Zara offers customers the option to choose between home delivery, in-store pickup, and same-day delivery.
• Walmart offers its customers the option to pay online and pick up their purchases in-store.

Best Practices:

• Offer a variety of payment options to cater to different customer preferences.
• Ensure the security of customer payment information.
• Offer fast and reliable delivery options at an affordable price.
• Provide tracking information for deliveries.
• Offer flexible delivery options, such as the ability to change the delivery address or request a specific delivery date.

Actionable Tips:

• Partner with reliable delivery companies to ensure timely and efficient delivery of products.
• Offer free delivery for orders above a certain value to encourage customers to buy more.
• Provide clear delivery time frames and keep customers informed of any changes to the delivery schedule.
• Offer a money-back guarantee for customers who are not satisfied with their purchases.

In conclusion, payment and delivery options are a crucial aspect of the online retail business model. Offering a variety of payment options, ensuring the security of customer information, and providing fast, efficient, and cost-effective delivery options are key to creating a positive customer experience and building customer loyalty.

Customer service and support

Customer service and support refer to the assistance and guidance provided to customers in connection with a product or service. In the context of an online retail business model, customer service and support are critical components of the customer experience.

Good customer service and support can help an online retail business differentiate itself from competitors, build customer loyalty, and foster positive word-of-mouth recommendations. It can also help resolve customer issues, improve customer satisfaction, and reduce the number of returns and refunds.

How to Provide Effective Customer Service and Support?

1. Offer multiple channels of support: Customers should be able to reach out to your business through various channels such as email, phone, live chat, social media, or a support center.
2. Train staff: Ensure that your customer service and support staff are well-equipped to handle customer inquiries and complaints. Provide them with the tools and training they need to effectively resolve customer issues.
3. Respond promptly: Respond to customer inquiries and complaints in a timely manner, and aim to resolve issues as quickly as possible.
4. Personalize interactions: Personalize customer interactions to build a relationship with customers and make them feel valued.
5. Offer self-service options: Provide customers with self-service options, such as a knowledge base or FAQ section, to help them find answers to common questions.
6. Continuously evaluate and improve: Continuously evaluate your customer service and support processes to identify areas for improvement and make changes to enhance the customer experience.

Relevant Examples

• Amazon: Amazon has a well-established reputation for providing excellent customer service and support. Customers can reach out to Amazon through various channels, and the company is known for its quick and effective resolution of customer issues.
• Zappos: Zappos is famous for its exceptional customer service and support. The company’s customer service reps are trained to go above and beyond to resolve customer issues and build a relationship with customers.

Real-Life examples

• A customer contacts your business through live chat to ask about a product’s return policy. Your customer service representative quickly resolves the issue, providing the customer with clear and concise information about the policy and a simple process for making a return.
• A customer emails your business to report a technical issue with an online purchase. Your customer service representative responds promptly, resolves the issue, and follows up with the customer to ensure their satisfaction.

Best Practices

• Listen actively to understand the customer’s needs
• Empathize with the customer’s situation
• Speak in a friendly and professional tone
• Offer a solution or next steps for resolution
• Follow up to ensure customer satisfaction

Actionable Tips

• Provide customers with clear information about your business’s return policy, shipping times, and contact information
• Make it easy for customers to find the information they need through a well-organized website and easy-to-use navigation
• Regularly train and educate your customer service and support staff to ensure they have the skills and knowledge they need to provide excellent service
• Continuously monitor customer feedback and use it to make improvements to your customer service and support processes

Customer service and support play a critical role in the success of an online retail business model. By offering multiple channels of support, personalizing interactions, and continuously improving processes, businesses can provide customers with a positive and satisfying experience, build customer loyalty, and differentiate themselves from competitors.

Competitor analysis

Competitor analysis is an essential aspect of starting and scaling an online retail business. By analyzing the competition, businesses can identify opportunities for improvement and areas where they can differentiate themselves. This information can then be used to develop a marketing strategy that effectively targets the customer base and sets the business apart from the competition.

Competitor analysis is the process of identifying, evaluating, and comparing the strengths and weaknesses of competitors in the same market. It involves researching the competition’s products, services, marketing strategies, and customer base to gain insight into their business practices.

Conducting competitor analysis is crucial for businesses that want to succeed in the online retail market. By understanding the competition, businesses can identify areas for improvement and develop strategies to differentiate themselves. The information gathered from competitor analysis can also be used to make informed decisions about pricing, marketing, and product offerings.

How to Conduct Competitor Analysis?

1. Identify Competitors: The first step in conducting competitor analysis is to identify who the competition is. This can be done by searching online for businesses that offer similar products or services, or by using tools such as Google AdWords Keyword Planner.
2. Gather Information: Once the competitors have been identified, the next step is to gather information about their products, services, marketing strategies, and customer base. This can be done through a combination of online research, customer reviews, and personal experience.
3. Evaluate Competitors: Once the information has been gathered, it’s time to evaluate the competition. This involves comparing the strengths and weaknesses of each competitor, identifying areas for improvement, and determining how the business can differentiate itself from the competition.
4. Develop a Strategy: Using the information gathered from competitor analysis, the business can then develop a marketing strategy that effectively targets the customer base and sets it apart from the competition.

Relevant Examples

• Amazon: One of the largest online retailers in the world, Amazon conducts extensive competitor analysis to understand the competition and develop strategies that set it apart from the competition.
• Walmart: Another leading online retailer, Walmart uses competitor analysis to understand the market and make informed decisions about pricing, product offerings, and marketing strategies.

Best Practices

1. Regularly update the competitor analysis: The market is constantly evolving, and it’s essential to keep up with the competition’s changes and updates. Regularly updating the competitor analysis can help businesses stay ahead of the curve.
2. Focus on the customer: The customer is at the center of the online retail market, and it’s essential to understand their needs and preferences when conducting competitor analysis.
3. Use multiple sources: To get a comprehensive understanding of the competition, it’s essential to use multiple sources of information, including online research, customer reviews, and personal experience.

Actionable Tips

1. Monitor the competition’s online presence: Keeping an eye on the competition’s online presence can provide valuable insights into their marketing strategies, product offerings, and customer base.
2. Attend industry events: Attending industry events can provide an opportunity to meet with the competition and gain a deeper understanding of their business practices.
3. Offer unique value: To differentiate from the competition, it’s essential to offer unique value to the customer, such as exceptional customer service, unique product offerings, or a unique brand experience.

In conclusion, competitor analysis is an essential aspect of the online retail business model. It enables businesses to understand their competition and make informed decisions on how to improve their products, services, and overall customer experience. Understanding your competitors’ strengths and weaknesses, target markets, and marketing strategies can give you a competitive edge and help you better serve your customers. The key is to consistently monitor the market and adjust your strategies accordingly.

Inventory management

Inventory management is the process of overseeing and controlling the movement and storage of goods and materials within a business. It involves determining what products to stock, when to restock, and how much to order. In the context of an online retail business model, inventory management refers to the coordination and management of the physical goods sold through the e-commerce platform.

Inventory management plays a crucial role in the success of an online retail business. If the inventory is not managed effectively, the business may suffer from stock shortages, overstocking, or high carrying costs. An efficient inventory management system helps to reduce waste, minimize stock shortages, and ensure that products are always available when customers want to purchase them.

How to Manage Inventory in Online Retail Business Model?

1. Determine Product Demand: The first step in managing inventory is to determine the demand for each product. This involves analyzing sales data, customer feedback, and market trends to forecast the demand for each product.
2. Set Reorder Point: The next step is to set a reorder point, which is the minimum level of inventory that triggers a new order. This helps to ensure that the business always has enough stock to meet customer demand.
3. Choose Suppliers: It is important to choose reliable suppliers that can deliver high-quality products at a reasonable price. The business should negotiate favorable terms and conditions with suppliers, including delivery times and payment terms.
4. Monitor Inventory Levels: Regular monitoring of inventory levels is essential to ensure that the business has enough stock to meet customer demand. This can be done manually or through the use of software, such as inventory management systems.
5. Optimize Inventory Levels: It is important to optimize inventory levels to reduce waste, minimize stock shortages, and minimize carrying costs. This can be achieved by adjusting the reorder point, implementing just-in-time (JIT) inventory management, or using other inventory optimization techniques.

Relevant Examples

• Amazon, the world’s largest online retailer, uses advanced algorithms and machine learning to optimize its inventory management system.
• Zalando, a European online fashion retailer, uses a combination of automated inventory management and manual review to ensure that it always has the right products in stock.

Real Life Examples

• Walmart, the world’s largest retailer, uses advanced inventory management systems to ensure that it always has the right products in stock. This helps to reduce waste and minimize stock shortages, while also ensuring that customers can find what they need when they need it.
• Target, a leading US retailer, uses inventory management systems to monitor its inventory levels in real-time. This helps to ensure that the business can respond quickly to changes in customer demand, reducing stock shortages and maximizing sales.

Best Practices

• Use inventory management software to monitor inventory levels in real-time
• Set a reorder point for each product to ensure that the business always has enough stock
• Choose reliable suppliers that can deliver high-quality products at a reasonable price
• Monitor inventory levels regularly and adjust the reorder point as needed
• Implement just-in-time (JIT) inventory management to reduce waste and minimize carrying costs

Actionable Tips

• Automate inventory management processes using software
• Use predictive analytics to forecast demand for each product
• Negotiate favorable terms and conditions with suppliers
• Monitor and adjust inventory levels regularly to ensure that the business always has enough stock
• Use barcodes and RFID technology to track inventory levels in real-time

Inventory management is a crucial component of any online retail business model. Proper management of inventory helps ensure that the right products are available at the right time and in the right quantity. The process involves forecasting demand, determining stock levels, tracking sales, and reordering products. There are several best practices that can help improve inventory management, such as using technology solutions, monitoring stock levels regularly, and having contingency plans in place for unexpected changes in demand. By following these best practices and regularly monitoring and adjusting their inventory management processes, online retailers can ensure that they meet the needs of their customers and remain competitive in the market.

E-commerce platform selection

E-commerce platform selection refers to the process of choosing the right technology and tools to support the online retail business model.

The right e-commerce platform can have a significant impact on the success of an online retail business. It can impact website design and functionality, payment and shipping options, customer service and support, and much more.

There are several steps involved in selecting an e-commerce platform:

1. Identify your business requirements – What features and functions are necessary for your online business?
2. Research available platforms – Look at a range of e-commerce platforms and compare their features, pricing, and customer support.
3. Evaluate the platforms – Consider factors such as ease of use, scalability, and integration with other tools and systems.
4. Make a decision – Choose the platform that best meets your business requirements and budget.

Some popular e-commerce platforms include Shopify, Magento, WooCommerce, and BigCommerce.

Real Life Examples

A clothing retailer may choose Shopify for its ease of use and customizable themes, while a business selling complex products may choose Magento for its robust features and flexibility.

Best Practices

It is important to choose a platform that is easy to use and navigate, has a strong customer support system, and integrates well with other tools and systems. It is also crucial to choose a platform that can scale with the growth of your business.

Actionable Tips

• Take the time to research and compare multiple e-commerce platforms before making a decision
• Consider the specific needs of your business and choose a platform that meets those requirements
• Look for a platform with a strong customer support system and regular updates to ensure the platform remains secure and up-to-date

The right e-commerce platform is essential for the success of an online retail business. Careful research and consideration of business requirements will help ensure the right platform is selected for the business.

Data analysis and optimization

Data Analysis and Optimization involves collecting, analyzing, and using data to improve various aspects of an e-commerce business. It encompasses everything from customer behavior, sales trends, product performance, and website traffic to advertising campaigns, checkout processes, and order fulfillment.

Data analysis and optimization is critical for e-commerce businesses to stay ahead of the competition and to continuously improve their online operations. It allows businesses to make data-driven decisions to increase revenue, improve customer satisfaction, and reduce operational costs.

How to Implement Data Analysis and Optimization in E-Commerce?

1. Identify key metrics: Determine the metrics that are most important for your business such as sales, conversion rates, customer lifetime value, and website traffic.
2. Collect data: Utilize tools such as Google Analytics, heat maps, and A/B testing to gather data on your e-commerce platform.
3. Analyze data: Use data visualization tools to analyze the data and uncover trends, patterns, and opportunities for improvement.
4. Optimize: Based on the data analysis, make changes to optimize various aspects of your e-commerce business such as website design, product offerings, marketing campaigns, and checkout processes.
5. Monitor results: Regularly monitor the results of the optimizations to measure their impact and adjust as necessary.

Relevant Examples

1. Amazon uses data analysis and optimization to continually improve its customer experience by analyzing customer behavior, sales trends, and website traffic.
2. Zappos uses data analysis to optimize its inventory management and reduce costs by predicting demand for products and adjusting its inventory levels accordingly.

Real-life Examples

1. A clothing retailer noticed that a large number of customers were abandoning their shopping carts during checkout. By analyzing data on customer behavior and checkout processes, they discovered that the checkout process was confusing and complicated. By simplifying the checkout process, they were able to significantly reduce cart abandonment and increase sales.
2. An online retailer noticed that a particular product was not selling as well as they had hoped. By analyzing sales data, they discovered that the product was not properly categorized on their website and was difficult for customers to find. By optimizing the product categorization, they were able to increase sales for the product.

Best Practices

1. Regularly monitor key metrics and collect data to stay up-to-date on the performance of your e-commerce business.
2. Use data visualization tools to make it easier to analyze data and uncover insights.
3. Make data-driven decisions to optimize various aspects of your e-commerce business.
4. Continuously monitor and adjust optimizations to ensure that they are having a positive impact on your business.

Actionable Tips

1. Utilize tools such as heat maps and A/B testing to gather data on customer behavior.
2. Implement personalized marketing and advertising campaigns based on customer data.
3. Regularly review and update your product offerings based on sales data.
4. Streamline the checkout process to reduce cart abandonment and improve the customer experience.

In conclusion, Data Analysis and Optimization is a crucial aspect of e-commerce that can help businesses increase revenue, improve customer satisfaction, and reduce operational costs. By regularly monitoring key metrics, collecting data, and making data-driven decisions, e-commerce businesses can continuously optimize their online operations and stay ahead of the competition.

Resources and References

1. “The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses” by Eric Ries
2. “E-Commerce Marketing: Advertising and Promotion in the E-Commerce Industry” by Jonas Jensen
3. “Cracking the Code to Amazon’s Marketplace: A Step-by-Step Guide to Selling on Amazon” by Chris Wilkey
4. “Influence: The Psychology of Persuasion” by Robert Cialdini
5. “Contagious: Why Things Catch On” by Jonah Berger
6. “Predictably Irrational: The Hidden Forces That Shape Our Decisions” by Dan Ariely
7. “Influence: The Psychology of Persuasion” by Robert Cialdini
8. “Influencer Marketing: An Hour a Day” by Rohit Bhargava
9. “Shipping and Fulfillment with Amazon” by William Berry
10. “The Ultimate Guide to Dropshipping” by Anton Kraly
11. “E-commerce Shipping Strategies: How to Create a Logistics Master Plan for Your Online Business” by David Mercer
12. “Delivering Happiness: A Path to Profits, Passion, and Purpose” by Tony Hsieh
13. “Competing Against Luck: The Story of Innovation and Customer Choice” by Clayton M. Christensen
14. “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant” by W. Chan Kim and Renée Mauborgne
15. “E-Commerce 2019” by Kenneth Laudon and Carol Traver
16. “The Ultimate Guide to E-Commerce Technology” by Tom Nash
17. “Data-Driven: Creating a Data Culture” by Hilary Mason and DJ Patil